Skills & Competencies for International Product/Brand Manager

International Product/Brand Manager job profile

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JOB SUMMARY for International Product/Brand Manager

Manages, develops, and implements product marketing activities to maximize sales of an assigned product line in international market.

JOB RESPONSIBILITIES for International Product/Brand Manager

Stay abreast of changes in assigned marketing environment.

International Product/Brand Manager SALARY RANGE

BASE 50%
$130,169
TOTAL 50%
$138,571
Job Level
P04
Job Code
SM15000403
Education/Degree
Bachelor's Degree
Reports To
Top Management

International Product/Brand Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each International Product/Brand Manager skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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1 hard skill or competency (industry competency) for International Product/Brand Manager

1 Industry Competency – New Product Development
Proficiency Level -4
Skill definition-Innovating new ideas and concepts to develop and bring new products to the marketplace.
Level 1 Behaviors
(General Familiarity)
Explains the importance of the processes and tools in new product developments.
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Level 2 Behaviors
(Light Experience)
Documents detailed technical specifications for new product initiatives.
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Level 3 Behaviors
(Moderate Experience)
Constructs roadmaps for product development efforts through automation.
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Level 4 Behaviors
(Extensive Experience)
Manages the execution of the new product development roadmaps.
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Level 5 Behaviors
(Mastery)
Explores new data sources to enhance the product development's ability and make data-driven decisions.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

13 general skills or competencies (Job family competencies) for International Product/Brand Manager

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Explains basic advertising principles and methodologies for making meaningful sales.
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Level 2 Behaviors
(Light Experience)
Conducts basic media research to support future advertising activities.
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Level 3 Behaviors
(Moderate Experience)
Implements a customized advertising solutions to meet business objectives.
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Level 4 Behaviors
(Extensive Experience)
Oversees various facets of advertising activities for numerous markets across all business territory.
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Level 5 Behaviors
(Mastery)
Monitors advertising effectiveness to forecast competition in the market.
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2 Job Family Competencies – Brand Management
Proficiency Level -4
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and benefits of brand management.
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Level 2 Behaviors
(Light Experience)
Assists in creating brand marketing plans to enhance business value.
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Level 3 Behaviors
(Moderate Experience)
Assures brand compliance to align with the business’ values and quality standards.
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Level 4 Behaviors
(Extensive Experience)
Consults with the management to execute brand portfolio.
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Level 5 Behaviors
(Mastery)
Champions the adoption of advanced brand marketing techniques and methods to ensure growth and sustainability.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

10 soft skills or competencies (core competencies) for International Product/Brand Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Analyses the business impact of demographic changes; suggests effective responses.
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Level 4 Behaviors
(Extensive Experience)
Consults on the selection and adjustment of the go-to-market strategy.
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Level 5 Behaviors
(Mastery)
Builds a mentoring model to ensure a continuous increase of business sense within our business.
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2 Core Competencies – Industry Knowledge
Proficiency Level -3
Skill definition-Demonstrating thorough knowledge of the industry's value chain, business, issues, trends, etc., and the ability to apply them appropriately.
Level 1 Behaviors
(General Familiarity)
Cites critical statistics regarding the industry's size and influence.
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Level 2 Behaviors
(Light Experience)
Compares the operations of own department and function to the industry best practices.
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Level 3 Behaviors
(Moderate Experience)
Communicates industry and market trends affecting business operations to internal stakeholders.
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Level 4 Behaviors
(Extensive Experience)
Anticipates client needs using business and industry expertise to maximize competitive advantage.
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Level 5 Behaviors
(Mastery)
Contributes to industry association white papers, standards, and regulations.
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3 International Product/Brand Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - International Product/Brand Manager
Proficiency Level - 4
5 Competency for - International Product/Brand Manager
Proficiency Level - 5

Summary of International Product/Brand Manager skills and competencies

There are 1 hard skills for International Product/Brand Manager, New Product Development.
13 general skills for International Product/Brand Manager, Advertising, Brand Management, Competitive Environment, etc.
10 soft skills for International Product/Brand Manager, Business Acumen, Industry Knowledge, Prioritization, etc.
While the list totals 24 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a International Product/Brand Manager, he or she needs to be skilled in Business Acumen, be skilled in Industry Knowledge, and be skilled in Prioritization.

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